Site content, for search engines, includes actual text – you should be able to copy the text from your site and paste it into another document.  If you can’t do that, then your text is unreadable to search engines.  This text needs to include your search terms.  Avoid using terms such as “services” and “products”, instead, use what the name of the service or product is you are selling.  Chances are they are your search terms.

You can check out their site at http://www.abelins.com/

Bryan is able to shop around to find you the best price for your home owners, renters or auto insurance throughout the Fox Cities (Appleton, Kimberly, Neenah).

Visit his site to learn more – http://www.foxvalleyinsuranceguy.com/

Their only online exposure was with a yellow pages site.  They were not getting the traffic or calls they wanted so decided to have Virtualtech develop a simply, two-page site for them.  The home page provides information about their cleaning services and the second page is a form to request a quote.

Check out their site and cleaning services at http://www.fcjanitor.com/

Their new site allows visitors to order packing film online and offers free shipping on full pallet orders.

You can check out their new site at http://www.pkgxpress.com

Legal Issues – First and foremost you should consult your attorney.  It will save you money and frustration in the end.  That being said, if the name is trademarked in any way, you should stay away from it.  People spend a lot of time and money trademarking their name and they are very protective of it and they will find you.  If the name is not trademarked then legally you can register the name.  You may want to trademark the name to protect your investment.

Business Ethics – You may find a domain name that is not trademarked and you decide to use it.  However, if another company offers the same type of products or services that you do and caterers to the same clientele, you could have still have legal issues.  It may appear that you are trying to feed off of their reputation and marketing.  If they have a good reputation this may work in your favor.  But what if they decide to go out of business or start to cheat their clients?  Do you really think people will understand you are a different company?  I doubt it.

Marketing Issues – Once you have a domain name and Website, you will begin to spend time and money marketing it.  Consumers tent to not listen or read… they assume they know all they need to know.  So, let’s say your company’s Website is www.giftbaskets.net and you advertise that domain name.  However, another company in your market area has the domain name www.giftbaskets.com.  A shopper hears your ad on the radio but only remembers www.giftbaskets so they assume it was .com.  You paid for the ad, but who benefited?
You may need to be creative and not use your company name but use a tag line or other catchy phrase.  Be creative but not so creative that no one “gets” it or remembers it.  Consumers assume that all domain names end in .com.  Just as consumers know that an 800 number is toll free, asking “What is your 800 number?”   888 and 877 are also toll free numbers, but consumers need to be told that.  Whenever possible stick with .com.